Networking Strategies for Insurance Agents: 7 Smart Ideas
Networking Strategies for Insurance Agents: 7 Smart Ideas
I don't like the fake smiles, cheesy jokes, overbearing personalities, awkward conversations, and unsolicited advice. And obviously I can't stand the sales pitches for crap I will never ever buy. On the bright side… sometimes there's alcohol. Although I'm a die-hard internet marketing guy I know both of these things as fact: The more people you realize the more insurance you sell. Networking events are one of the finest ways to meet people. So I figured, considering my disdain for networking events, I is the perfect person to offer ideas for getting the absolute most out of something that I consider to become a necessary evil. Here they're, 7 networking tips for insurance agents:
1) Be described as a Connector I'm sure you've heard this one before, but there's more to helping people connect together than you could have considered. When you're the individual introducing two others you'll naturally assume a situation of power within that number of three. With time, the more individuals you connect, the larger you'll climb up the energy pyramid in your local community.
2) Show Around Events Early I am aware the temptation showing up fashionably late – it's much easier to blend into a full room of individuals and its more likely you'll see someone you already know. Show up late though, and you're missing an integral opportunity – meeting the organizers. Event organizers hold lots of “connection power” and when you're one of the first people showing up you can help, get to know them, and compliment the setup. There exists a decent chance it'll even enable you to get a “shout out” during any microphone time later in the event.
3) Don't Talk Insurance insurance-networking-conversationsNot only is insurance boring, but every business networking event I've ever been to is crawling with insurance agents. Sooner or later, every networker has been stuck talking to a super-boring insurance guy and they're forever searching to steer clear of the situation. Even if someone wants to fairly share insurance, make an effort to push it off until after the event. That way you will be in a much better situation to market and you will discover out whether they're really interested or were just making small talk.
4) Find More Networking Events There are certainly a lot more opportunities than just the neighborhood chamber of commerce. Think away from box, ask around, and have a look at this list to get you thinking: Chambers of Commerce Business Networking Groups Mastermind Groups Meetup.com Groups Charity Events School Board Meetings High School Sports Games Local Youth Sports Events City Government And have a look at local event sites like Eventbrite, Eventful, and Patch.com
5) Send Your Staff You do not have to accomplish most of the networking yourself. In fact, it's probably more important that your producers are available shaking hands than you are. Don't just send them blind, give them some goals and objectives and make sure they are read this information! 6) Have Memorable Cards funny-business-card-for-insurance-networkingPeople expect you (the insurance guy) can have some boring business cards. Surprise them! I'll write another article with ideas for business cards that be noticeable so I'm not digging deep into that here but be creative and cause them to become stand out. At the very least, put your picture on there. And in addition, for anyone captive guys who say they're stuck with the company issued cards… The marketing police don't head to your chamber of commerce meetings and nobody can stop you from marketing yourself (not the agency) though the heck you would like to. Or put a funny sticker or stamp on the back.
7) Set Networking Goals Like anything running a business, proper goals will boost your results. Create a measurable goal for networking like adding new LinkedIn Connections, giving away a particular amount of business cards, or sending a particular number of follow-up emails to your contacts. Like any goals you add, these should be centered on the activities that lead to sales, not the particular sales themselves.
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